How to become a brand influencer and make a profit... overnight
If we told you that you could make up to an extra $1,000 per month (or MORE) from promoting products you love online, what would you say? What if we told you, not only is it totally possible - but you can begin this week!
With all the uncertainty Covid-19 has brought upon us, Team TGB found ourselves desperately searching for a way we can support our customers, and help them to continue earning an income throughout salon closures. We wanted to find a way to help you profit from nails, even if your business has been closed as a result of the current circumstances.
With your customers unable to have nail appointments due to social distancing, our sister brand: Peacci provides the perfect alternative.
Peacci nail polishes can be used at home, by non-professionals and are designed to match our best-selling gel polishes from The GelBottle Inc. Like our gel, they are Vegan and Cruelty-Free with a high pigment finish and super simple application.
We’ve also started selling at-home removal kits with the products needed to safely remove gel polish at home, so your customers can remove their gel polish safely even if they can’t get to the salon.
While, Peacci provided the solution to the nail-related issues, and helped us look after your customers, it didn’t help us look after YOU. Until now. In our quest to support our TGB techs, we have launched a brand new program, allowing all qualified nail techs to become a brand influencer in their own right, and earn a commission every time their customers purchase Peacci when they can’t book a nail appointment.
We’ll give you an exclusive code which will give YOUR customers 10% off when they buy Peacci to use at home, and when they use it - we’ll pay you 20% commission on every sale that you’ve influenced (that’s almost $2.25 a bottle!) We’ve also added a virtual tip box at checkout, where you will receive 100% of the tips donated by YOUR customers - Another way to earn!
What do you have to do to start earning? Pop an email over to firstname.lastname@example.org and we’ll reply with the full details of the program, how we’ll set you up and how you’ll get paid. We’ll also provide marketing packs and product info so that you have everything you need to start influencing. Don’t worry - there’s no investment or financial contribution needed. We’ll allow all TGB techs to become earning influencers for as long as the current social distancing requirements are in place.
SO HOW CAN YOU MAXIMIZE YOUR SOCIAL MEDIA TO BECOME AN INFLUENCER?
1. CREATE ENGAGING, AESTHETIC CONTENT WHILE BUILDING A COMMUNITY
Don’t just tell your customers what products to buy - show them! You want to keep your customers reminded that you’re an expert and why they come to you. Your customer base is about to embark on a new nail journey regardless, so you need to ensure you are part of that.
One of the things people enjoy most about their nail appointments is the conversation with their tech, so don’t let them miss out on that!
Offer your customers advice via Instagram DM or Whatsapp where you can talk them through step-by-step how to apply their Peacci to ensure they get the best results. If they’re happy, you’ll get repeat orders and they’ll be so impressed you were able to talk them through, they’ll be rushing back to you as soon as things go back to normal.
2. USE TECHNOLOGY TO YOUR ADVANTAGE, JUST BECAUSE WE’RE APART, IT DOESN’T MEAN EVENTS ARE A THING OF THE PAST
Host a launch party - just do it online! Instagram Live’s or Zoom Meetings (https://zoom.us/) are a great way to launch a new product and you can let your customers know the date and time in advance (why not create a virtual invitation) to make it a community affair where everyone can enjoy a chat and a catch-up! You could talk people through the kits or individual products available and do a manicure on yourself to showcase each step to the perfect at-home mani.
For a bit of fun: why not make it BYOB (or an alcohol-free alternative) and get the prosecco pouring, you could even pop on your pajamas and make it a pajama party! Just because we can’t see each other doesn’t mean we can’t have fun - and it’s important to maintain the rapport with your clientele.
3. GET PERSONAL
Remember, your customers have chosen YOU to be their nail tech and they trust YOU to look after their nails. When recommending products, your customers will want to know why you love it, what your favorites are and what tips and tricks work for you.
They’re used to seeing you in person, so we recommend that you talk “Vlog” style to the camera. This way your customers can be sure they are getting your genuine advice and feelings, rather than just a generic message!
4. UPSELL, UPSELL, UPSELL
The more products you sell, the more commission you’ll make, so don’t forget to upsell.
If someone needs a home removal kit, talk to them about the benefits of using Peacci polishes too. And not just the beautifying benefits, but that learning a new skill (mastering nail art or even a simple manicure) is a great use of time during quarantine, and it is incredibly therapeutic too! We’ve created the Essential and Creative Manicure Kits which are the ideal purchase for your customers wanting to take care of their nails at home.
5. HOST WEEKLY CHECK-INS, CHALLENGES OR COMPETITIONS
We love the idea of challenging your customers to learn basic nail art skills! You could set up a nail art challenge where everybody wanting to be involved purchases The Peacci Creative Kit and on every #manimonday you post a step-by-step for that week's nail art challenge - they can join in at home and discuss results in a group chat or in the comments. The person who improves the most when self-isolation has ended could win a nail appointment with you, so they can be reminded that it doesn’t matter how good they are - there’s nothing like visiting the salon!
6. BE INVENTIVE!
We’ve given you lots of brand assets to share, but it’s also important that you create content that you love too, and generate as much unique content as possible. The more tutorials and content you post (using the products you recommend), the more your customers will be encouraged to shop, so use your time wisely and create, create, create!
7. USE OUR HASHTAG
Don’t forget to hashtag #Peaccibrandrep so that we can see your incredible content and share as much of it as we can!
8. AND FINALLY, GET BESPOKE
You know your customers best, so if you know you applied gel on somebody and they didn’t make it in for a removal - reach out to them and recommend the removals kit!
If they have a favorite gel polish shade that you know they won’t feel like themselves without, why not pop them a message recommending a Peacci polish in the same shade?
If you know a creative parent/child duo, couple or siblings (that live together) - recommend The Peacci Creative Kit, so they can master a new skill whilst at home...
...These are just a few ideas, the opportunities are endless! We can’t wait to see how you get creative too and how you build your own Influencer business with us.
To sign up to become a Peacci brand rep, or for any more information on what is involved, please email: email@example.com