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Learn how Small Business Saturday can benefit nail technicians and salons across the country. The GelBottle Inc has created a list of recommendations on how you can make the national holiday beneficial for your small nail business.
What Is National Small Business Day?
National Small Business Day recognizes the hard work of entrepreneurs and small business owners. The Saturday following Black Friday is a dedicated day for people to curate their shopping toward small and local businesses rather than big corporations.
Promote Your Small Nail Salon
Take advantage of the Small Business National Holiday, and promote your local nail salon. Promotion through social media can help nail techs reach new audiences and grow their brand awareness. It is a great way to share holiday discounts and sales around Black Friday, whether it’s through an email blast to existing clients or an ad in the local paper highlighting the details of your nail salon, from services to sales. The more people see what your salon has to offer, the more likely they are to bring their friends and family in for your services.
Another idea for marketing your nail salon for Small Business Saturday is to use social media such as Instagram and Pinterest, among other platforms, to share your range of products, services, and nail designs. If you are an independent nail tech, utilizing social media is even more essential.
- Share transition videos of your nail techs giving elite-level manicures and pedicures, showing off your timeless wedding nail styles or everyday elegance
- Include your most creative nail sets, whether they are for the holiday season or a birthday or anniversary
- Showcase a blend of your classic nail designs and unique nail art that separates you from other salons
Instagram Nail Salon Ideas
Give your nail salon a professional Instagram account to create posts, reels, and stories highlighting your services, sales, and popular products. Customers can Direct Message questions or tag your salon in their pictures, making it easy to spread the word about your amazing services. You can also use your professional account to find inspiration for customers that align with popular trends, giving them top-tier services.
Pinterest Nail Salon Ideas
Pinterest is an excellent way to showcase your talents. Share your nail art ideas, seasonal designs, and classic wedding nail looks for clients to reference when they schedule their nail appointments. Grow your authority amongst potential clients and other nail salons. Using a well-organized Pinterest board helps grow your small business's brand awareness and can help increase the number of clients.
Nail Looks To Include on Your Nail Salon’s Social Media
Small nail salons and nail techs with business profiles should include the name of their salon and the address for users to find, a link to their website, and the name of their role in the salon. This will build trust and authenticity with new users. Here are some classic and unique nail art ideas and designs to include in your social media postings.
Classic Nail Designs
Pink-White Ombre Nails
You cannot go wrong with pink-to-white ombre nails. Depending on the shades of each color, this style can be used all year long. It is a classic, subtle clean girl aesthetic. These white ombre nails are an easy recommendation for a bride-to-be, a corporate professional, or a mom looking for beautiful, functional designs.
French Tip Nails With Builder Gel
Similar to the white ombre nails, a French manicure is a simple design that is always on trend. It is easily customizable by adjusting the white tip to colors that complement the season or holidays. This classic nail design is a go-to recommendation for clients who want a sophisticated or simple look.
Unique Nail Designs
Creative Wedding Nails
There are always classic white ombre nails, French tips, and full white coverage nails for the bride's wedding day. Include creative wedding nails in your social media to showcase your range of styles, from timeless simplicity to one-of-a-kind nail art.
3D Nail Art
Demonstrate new techniques and your endless creativity with 3D nail art. You can customize the client’s nails for any occasion, whether the goal is to be subtle or make a statement. Learn more about popular 3D nail designs and how to create your own by viewing our article.
Show and Tell With Customer Testimonials
Social media tags and posts work as another way to earn customer testimonials on your nail salon services. However, it is still important to include quality service reviews on your website and social media, which will also establish your nail salon's authority and credibility while building trust with new clients.
Support Your Local Nail Salon on Small Business Saturday
Calling all locals! Show your support on Small Business Saturday by going to your local nail salon or visiting your local nail tech. Watch for holiday sale promotions through social media, emails, and local paper advertising. These marketing methods are a fantastic way to learn more about the local businesses in your very own community.
Tag our Instagram or TikTok account with any GelBottle nails for an opportunity to get reposted and potentially grow your brand awareness.
